Wednesday, March 28, 2007

McJob Part 2

Offical McDonald's Press Release


McDonald's is redefining the phrase McJob in a bold, disruptive new campaign to address negative misconceptions of work at the company. A series of posters will examine the benefits of working at McDonald's and round off with the phrase 'Not bad for a McJob'. The aim is to turn the negative connotations of a McJob into positive ones and set the record straight.

The hard-hitting campaign goes live in McDonald's 1,200 restaurants around the country on 20 April. An example of the posters include:

- McProspects - over half our Executive Team started in our restaurants. Not bad for a McJob


The Other Official McDonald’s Break Room Inspirational Posters:





3/29 Update: Mayor McCheese responds in the comments:

Please remove the offensive image immediately or I will be forced to turn this matter over to my legal counsel, McRothberg & McWeinstein, who share our corporate slogan: "Billions and Billions Served."

2 comments:

Mayor McCheese said...

Dear Constituent:

As I am sure you are aware, I have been proudly serving as Mayor of McDonaldland since 1973.

I find it highly objectionable that you would include my likeness on a poster that even suggests any kind of sexual impropriety.

Proper conduct in the workplace has been one of my top priorities as Mayor. (That and phasing out small Happy Meal toys that might cause a 3 year old to choke and die.)

Not only am I outraged by your image, but Mrs. McCheese has been crying herself to sleep. Have you ever seen a grown Cheeseburger Woman crying? It's a mess. Her all-beef patty eyes are dripping with special sauce, lettuce, cheese, pickles, and onions onto a sesame seed bun.

Please remove the offensive image immediately or I will be forced to turn this matter over to my legal counsel, McRothberg & McWeinstein, who share our corporate slogan: "Billions and Billions Served."

Sincerely,

The Honorable Mayor McCheese

P.S. Please try the new Honey Mustard Snack Wrap available for a limited time only!

Paul said...

Dear The Hon. McCheese

Maybe it’s time McDonaldland switched to a city council.

The sex scandals you’ve cooked up can only be kept wrapped up for so long. Granted, powerful men always need a little “dipping sauce” for their McNuggets on the side, but why does secretary after secretary end up with a little bun in the oven?

You may be the big cheese in this town after you built the McPlayland Ball Pits, but that doesn’t explain your failure to bring the Hamburglar to justice. Perhaps a certain elected official is taking kickbacks--in the form of stolen Big Macs…

Your constituents are angry and demand answers!

P.S. The Honey Mustard Snack Wrap is delicious!