Friday, September 21, 2007


Greenwashing – A feelgood environmental gesture that makes a symbolic impact, yet does little to alleviate serious problems.

But apparently it’s a smart business move. Good publicity on the cheap.

For companies large and small, going green is now a surefire way to cut through the clutter. A recent issue of the New York Times travel section included a brief article—complete with Web address—describing in loving detail the features of the Proximity Hotel, a green inn in Greensboro, N.C. Some hot hotels feature roofs with happening pool scenes. The Proximity's roof features solar panels and a vegetable garden.

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